Pricing How it works

A price in writing, before any work.

I don’t publish a price list, because a five-page site for a plumber and a booking flow for a restaurant aren’t the same job. What I do promise is how pricing works: you see the direction first, then a written scope and price, then you decide.

01How a price is set

You see it in writing, then you decide.

  1. 01

    A conversation

    You tell me what’s getting in the way. For website projects, I make a free homepage mockup.

  2. 02

    A written scope and price

    Deliverables, responsibilities, timeline, handoff, and one price. Sized to what you actually need.

  3. 03

    Your decision

    If it’s not right for you, we stop there. No pressure, and the mockup is yours to keep.

  4. 04

    No surprises

    If something changes mid-project, we agree on the change in writing before I do the extra work.

02What’s free

What you can get before spending anything.

  • A first conversation about what’s getting in the way.
  • A free homepage mockup for website projects, yours to keep either way.
  • An honest read on whether your current site needs a refresh or a rebuild.

03Project work

What shapes the price of each service.

01 · Websites

Get found

Priced by the work, after the mockup.

  • How many pages you need
  • What the site has to do: forms, booking, ordering
  • Whether it’s a refresh or a rebuild

02 · Follow-up

Follow through

Scoped and priced separately.

  • Where inquiries come from today
  • The tools you already use
  • How much setup and training your team needs

03 · Analytics

Know what’s working

Scoped and priced separately.

  • The decision you need to make
  • What tracking exists today
  • Whether you want periodic reviews

04Care plans

Optional, bounded, and cancel anytime.

For clients who want ongoing help after launch. Each plan’s contents and monthly or quarterly price are named in writing before it starts.

Monthly

Site Care

  • Updates, backups, and fixes
  • Small content changes
  • A regular check that forms and tracking still work

Named in writing. Cancel anytime.

Quarterly

Visibility Refresh

  • Google Business Profile tune-up
  • Service pages refreshed for what’s changed
  • A performance check, in plain language

Named in writing. Cancel anytime.

05What I don’t sell

A few things you won’t be paying for.

  • Open-ended SEO retainers. The product too many small businesses have been burned by.
  • Guaranteed rankings. No one can honestly guarantee them, and I won’t.
  • Lock-in. Your domain, hosting, and accounts stay in your name, and the handoff terms are in writing.
  • Software you don’t need. We start with the tools you have.

06Contact

Ask for a written price.

Tell me what your business does and what you need. I’ll reply with questions, then a written scope and price. For website projects, the homepage mockup comes first and it’s free.

  • Website projects start with a free homepage mockup
  • A written scope and price before any work begins
  • Your domain and accounts stay in your name

Or write to me directly

[email protected]

Start an email