About Who’s behind the name
One person, start to finish.
Vitale Signal is my independent practice. I’m Dino Vitale, an analytics leader and consultant based in the Chicago area. I work with small businesses across the United States, and with the marketing teams that support them.
01Who you’ll work with
No agency, no account manager, no handoff chain.
The person you talk to in the first conversation is the person who writes the scope, does the work, and hands it over. My work sits where business priorities meet practical implementation: I’m comfortable thinking through the strategy, and just as comfortable building the page, setting up the pipeline, or fixing the tracking myself.
I keep the number of clients small on purpose, so each one gets real attention.
02How I work
What you can expect.
- Direct collaboration with the person doing the work.
- Plain language. No jargon to decode, and no reporting for its own sake.
- Scope and price in writing before any work begins.
- Your business, your accounts. Ownership and handoff are agreed in writing.
- Systems sized to your business that your team can keep using without me.
- Honest limits. No guaranteed rankings. Agreed work and honest measurement instead.
03Who I work with
Small businesses, in any industry.
Local services
Trades, clinics, studios
Businesses that live on calls, quotes, and bookings, and lose them when the site or the follow-up gets in the way.
Retail & hospitality
Shops, restaurants, venues
Places where hours, menus, and ordering need to be obvious on a phone in five seconds.
Teams
Marketing teams
Teams that need practical measurement, reporting, workflow improvements, and hands-on implementation help.
04Why “Signal”
Finding the few things that tell you what to do next.
Good decisions usually come down to a few pieces of information that tell you what to do next. Helping clients find those, and act on them, is the point of every project. That’s the wave you’ve seen on this site: noise on one side, one clear line on the other.
05Contact
Say hello.
Tell me a little about your business and what’s getting in the way. It comes straight to me.
- Website projects start with a free homepage mockup
- A written scope and price before any work begins
- Your domain and accounts stay in your name
Or write to me directly
Prefer email? This opens a draft in your email app with a few prompts. You review and send it yourself.